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marcus evans middle eastern conferences | Sustainable CSR Strategies and Innovation
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Sustainable CSR Strategies and Innovation

Advocating for a shift from short-term marketing driven CSR to long-term strategic sustainability

26-27 Nov 2014
Amwaj Rotana Jumeirah Beach Dubai, Dubai, United Arab Emirates

Conference Workshop

Future of Sustainability and Lessons From the Past

This half day workshop aims to provide CSR leaders with a practical introduction to the concept of sustainability and an exploration of how to apply it to a business. It would be beneficial to the practitioners with direct responsibility of a company’s sustainability implementation and reporting, ultimately to increase organisational profile, competitiveness and profitability.

Workshop Moderator: Ralph Thurm

Company: Co-Founder,ThriveAbility Foundation


Why You Should Attend

Sustainable CSR Strategies and Innovation

Corporate Social Responsibility (CSR) practitioners in the Middle East CSR stratosphere are sharing one common concern: The real interpretation of CSR within the region. As a CSR professional, the responsibility is beyond just creating and executing initiatives, it entails the responsibility of the whole organisation’s sustainability and true organisational value. Despite that the CSR stratosphere in the Middle East is relatively young and developing, CSR has developed beyond just philanthropy and donations.

This conference aims to deliver the true meaning of CSR based on international and local interpretation; with perspectives from the largest corporations to governmental bodies. Join us at our Sustainable CSR Strategies and Innovation Conference on the 26th and 27th of November in Dubai, UAE that has been strategically created to support you in growing your role as a CSR senior professional.


Key Topics

  • Magnifying Dubai Carbon’s Organisational Responsibilities to Protect Environment Against Depletion of Resources
  • Developing Sustainable ACWA Power CSR Programs in Alignment with Organisational and National Visions
  • Knowledge Transfer: Incorporating Social Media into Standard Chartered’s CSR to Optimise Consumer Knowledge and Engagement
  • Instilling Transparency in Al Ahli Holding’s Reporting Towards Smart and Sustainable Organisational Growth
  • Analysing Reports on Microsoft’s CSR Impact and Efficiency for Continuous Progress from Strength to Strength

    • Previous Attendees Include

    Head of Marketing, Pepsico International
    Head of Corporate Communications, Ajman Bank
    General Manager of Corporate Communications, Emirates NBD
    Head of Protocol & Events, Aluminium Bahrain
    Corporate Communications Manager, Boeing International Corporation
    Head of CSR, Bank Audi
    Public Relation Lead, NBK
    Communication Section Head, Juhayna
    Head of Sustainability, ALDAR Properties
    CEO, FINCA
    Director of Strategy and Corporate Affairs, Dubai Customs


    Why Choose marcus evans Conferences?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.




    Event Partners


    Practical Insights From

    Michael Nates
    Director of Corporate Responsibility & Sustainability
    ACWA Power, UAE

    Clare Woodcraft-Scott
    CEO
    Emirates Foundation, UAE

    Marcus Bailey
    COO – MENAP
    Standard Chartered, UAE

    Isobel O’Connell
    Stakeholder Engagement & Social Responsibility Lead
    Qatar Petroleum, Qatar

    Ivano Iannelli
    CEO
    Dubai Carbon Centre of Excellence, UAE

    Ibrahim Al Zu’bi
    Head of Sustainability
    Majid Al Futtaim, UAE

    Waqas Javed
    Marketing Director
    Unilever Gulf

    Ralph Thurm
    Former Head of Jury and Member
    CSR Arabia Awards

    Click Here For Full Agenda

    Voice of Our Customers
    • Learnt how to evaluate our organisational CSR initiatives -OXY
    • Very informative and practical- Bank Audi
    • Well conducted with valuable information- National Bank of Kuwait
    • Well organised, insightful and we’ve learnt a lot- Gulf Bank
    • A great gathering on minds discussing pressing issues in the industry. Marvelous opportunity- VIVA Bahrain
    Latest Conference News & Resources



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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Miss Bernardine Michael - Regional Director (Digital,Media & PR) APAC & MEA

    marcus evans Kuala Lumpur , Suite A-20-1, Level 20
    Hampshire Place Office, 157 Hampshire, 1, Jalan Mayang Sari
    50250 Kuala Lumpur

    Telephone:     +603 2603 2597
    Fax: +603 2603 2597
    Email: BernadineM@marcusevanskl.com