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Social Media+
Revolutionising historical social media strategies, redesigning current ROI measurement frameworks and generating greater returns for tomorrow
9-10 Mar 2015
Le Meridien Dubai, United Arab Emirates
- Conference Workshop
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Social Marketing Metrics and Calculating ROI
Driving the Purchasing Decision through the Power of Social Media
Workshop Moderator: Guy Powell
Company: President and Founding Partner,ProRelevant Marketing Solutions, USA
- Why You Should Attend
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Social Media+
In our upcoming Social Media+ 1-day conference and 1-day training on Calculating Social Media ROI, participants would be awed by the various strategies and tools our presenters are sharing that focuses on brand strengthening, generating sales, increasing contacts and contributing those digital footprints to your operational bottom line.
You have jumped on the social bandwagon, now let’s take a step further and explore the next frontier for social media.
With E-Commerce mushrooming in our digital sphere thus increasing competition, even established brands cannot just sit back and rely on traditional marketing channels and risk losing market share. Today, smart businesses are taking a great leap forward and are brazenly harping on Facebook, Instagram, Twitter etc to maximise their brand exposure and to elevate business success.
But how would you know if you are leveraging on your social media marketing efforts correctly towards getting the returns that you anticipated? It known across board that social media is one of the most challenging platforms for brands to measure ROI. Marketers are constantly under immense pressure to quantify the ROI of their social media activities.
- Key Topics
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- Calculating your social media ROI through big data and cloud computing analytics
- Establishing proper content development and delivery to increase brand awareness
- Coordinating social media efforts with international teams to drive purchasing decision across borders
- Activating your fans by developing ‘influencers’ and measuring them
- Fighting social media with social media for effective crisis management
- Previous Attendees Include
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Brand Manager,ABANA Enterprise
Group Marketing Director,Al Ghalia
Social Media Officer,Al Ghalia
Director Corporate Marketing,Al Maabar International Investments
VP,Dubai Silicon Oasis Authority
Digital Marketing Specialist,Emirates NBD
Senior Specialist Communication and Marketing,Etihad Atheeb Telecom Company
Marketing Consultant,Full Stop Advertising
Marketing Executive,KIPCO Asset Management Co (KAMCO)
Sales & Marketing Manager,Kuwait Flour Mills & Bakeries Company
Marketing Communications Specialist,MTN Sudan
Assistant Digital Marketing Manager,Nestle Pakistan Ltd
Corporate Affairs Manager,Oman Oil Marketing Company SAOG
Assistant General Manager,Samba Financial Group
Product & Marketing Manager,Sharp Middle East FZE
Media Advisor,The Danish Egyptian Dialogue Institute (DEDI)
- Why Choose marcus evans Conferences?
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marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.
Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.
- Event Partners
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- Practical Insights From
- Click Here For Full Agenda
- Voice of Our Customers
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- Guy was superb! He interacted with all participants and kept us on our toes- Emirates NBD, UAE
- Excellent coverage of overall social media practices and theories- AlMaabar, UAE
- Great experience and great trainer! - KAMCO, Kuwait
- Great overall, very engaging sessions- ADIB, UAE
- I had a great experience- Al Ain Municipality, UAE
- Latest Conference News & Resources
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- Dubai ruler praises social media as his total followers exceeds 6 million
- UAE leaders harness the power of social media to deliver their message
- Social media helps shape the future of the UAE
- Social media has transformed the way people view news and governments
- Social Media remains most preferred source of news in the UAE, study shows
- Join the Discussion
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Tweets by @CommsME
- Event Contact
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For all enquiries regarding speaking, sponsoring and attending this conference contact:
Miss Bernardine Michael - Regional Director (Digital,Media & PR) APAC & MEA
marcus evans Kuala Lumpur , Suite A-20-1, Level 20
Hampshire Place Office, 157 Hampshire, 1, Jalan Mayang Sari
50250 Kuala Lumpur
Telephone: +603 2603 2597
Fax: +603 2603 2597
Email: BernadineM@marcusevanskl.com