-
CMO Middle East 2015
Transforming CMOs into powerful market leaders to drive seamless consumer experiences from brand promises through successful brand delivery
3-4 May 2015
Hyatt Regency Dubai Creek Heights, United Arab Emirates
- Why You Should Attend
-
CMO Middle East 2015
The ‘CMO Middle East 2015’ conference will be exploring themes on The Next Generation of CMOs, Marketing Innovation 2.0, The Best of Marketing from the East to the West, The Next Wave of Globalisation, The Rise of Chief Digital Officers, Marketing Data Analytics 360° and The Power Couple: CMOs and CIOs.
With the unique GCC’s business landscape and the global economic uncertainty, turnover rates of CMOs are higher than ever before. Mounting pressure for them to demonstrate immediate return of investments with limited resources available has caused their marketing responsibilities to take on greater heights. To top this, technologies are advancing in ways that never seemed possible a decade ago and brands must now move with great speed to live up to consumer’s expectations and demands. The message for CMOs is now extremely clear, if a CMO does not keep up with this incredibly fast pace of market change, the CMO is all but lost.
Come join us in our customised panel discussions focusing on Winning CMOs: Positioning Yourself as a Technology Trend-Setter. We have also tailored our interactive mini think-tank session on Quest for the Best for you to leverage on. All of these quintessential insights will help your organisation take leaps across multiple successes of a lifetime!
- Key Topics
-
- Highlighting how Malaysia’s national carrier, Malaysia Airlines, rebuilt their brand after the MH370 and MH17 tragedies
- Leveraging on Sony Middle East and Africa’s innovative marketing strategy in the planning and execution of the Sony Underwater Store
- Positioning CMOs at the digital frontline like Google to revolutionise your marketing function
- Unleashing creativity and fun ideas like Hollywood’s most loved motion graphics company, Pixar Animation Studios on how they win over and retain customers
- Discovering how pay TV network, OSN builds brand engagement and emotionally connect with audiences through successful CSR implementations
- Why Choose marcus evans Conferences?
-
marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.
Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.
- Practical Insights From
- Click Here For Full Agenda
- Voice of Our Customers
-
- Excellent coverage of overall marketing practices and theories – Al Maabar, UAE
- Great overall, very engaging sessions – ADIB, UAE
- I had a great experience – Al Ain Municipality, UAE
- Great experience – Salalah Methanol Company, Oman
- Great experience! – KAMCO, Kuwait
- Latest Conference News & Resources
-
- Arabnet CEO Omar Christidis : Digital Business in GCC
- Digital Advertising Spend to Reach $1B in the MENA by 2017
- Middle East Luxury Good Market Steady Despite Regional Worries
- UAE makes good progress on Big Data, says Microsoft
- The future of digital marketing in the #MENA region
- Join the Discussion
-
- Event Contact
-
For all enquiries regarding speaking, sponsoring and attending this conference contact:
Miss Bernardine Michael - Regional Director (Digital,Media & PR) APAC & MEA
marcus evans Kuala Lumpur , Suite A-20-1, Level 20
Hampshire Place Office, 157 Hampshire, 1, Jalan Mayang Sari
50250 Kuala Lumpur
Telephone: +603 2603 2597
Fax: +603 2603 2597
Email: BernadineM@marcusevanskl.com